Say what, Mattel? Say...Bullshit

You can read about it here. Mattel took Super Duper, a company that makes communication aides for children who, you know, can't SAY things, to court for using the word "SAY" in their naming. The upshot of this adventure is that

The Fourth Circuit Court of Appeals has ordered Super Duper to pay $1 million of its profits and $2.6 million in attorney's fees to Mattel (a $5.4 billion a year company), take SAY and AND SAY out of seven product titles, and destroy $500,000 of special needs products because they have the words SAY and AND SAY on them.

You know why this company uses "SAY" in their product names? Because it's teaching autistic kids to SAY things. Take the "Fold and Say Social Skills Book." Look out, Mattel. That's surely gonna hurt those Barbie sales. I know math is tough and all (according to Barbie ca. 1992), but are understanding and compassion also beyond your ken? Heh. Ken.

Yep, that's right. One of the biggest freaking toy companies in the world has reached into the pocket of a company that makes products for autistic children and robbed them blind for using the word "SAY."

Say what? Say BULLSHIT, Mattel. Say BOYCOTT Mattel. I urge you to spread the word on this so that this toy company can't SAY that other companies can't use SAY in their products. By the way, that stupid See 'n' Say toy that they made before I was born? It sucks. Kids get bored with it in minutes. I mean, there's only so many times you can hear that chicken. Yes, I SAID it.

Hmmm...wonder if there's any infringement problem with using other forms of SAY. Doesn't matter. "Fold and Said Social Skills Book" just doesn't have the same ring to it.